![]() ![]() The paper draws on photography writings, consumer research, social science research, and personal narrative to discuss the role photography plays in the construction and representation of identity. Through a selective, personal review of photography focused on the production and consumption of photographic representation I develop a framework for incorporating photography into consumer research that bears on questions of consumption, identity, and representation. Interactions between photography and identity – personal identity, gender identity, ethnic identity - are analyzed to demonstrate the functions of photography as an important site for discussing issues of representation. ![]() Photography is one stream of many in representing consumers. The purpose of this chapter is to develop ideas about photography as a consumer behavior and as a researcher practice, by examining social science research traditions, photographers, and consumer research that utilizes photography. ![]()
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